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January 07 2018

papyrus19

Why is SEO so talked about?

Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not link to bad sites or else all your pains will go waste.

Making Websites More Visible

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles.

Show don't Tell

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to.

Make sure any new content links to appropriate other pages

Gaz Hall, an SEO Expert from the UK, said: "SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. " Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust. Get contextual links to your site that’ll boost your organic performance on search engines. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter.

Add valuable insight to the content you create

Link outreach is a bit “old school” but can still be quite powerful. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. So what it does it take to achieve a high ranking on Google? Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits.

Planning is a crucial part of any SEO campaign

Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. Ideally page titles should include the search term for which the website has been optimized. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. The source of a link matters a great deal to how much weight it carries in Google’s algorithm. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them.
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Would SEO solve my problem?

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Rewrite Tiny Sections Of The Article When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Optimise your website content for the best organic reach possible. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Write a 1000+ words article, forget 500 Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier to find and creates an additional backlink. Search engines have made it clear: a vitally important part of the future of search is “rich results.” Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. SEO Makes Dollars & Sense Gaz Hall, from SEO Hull, had the following to say: "Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems." The structure of your URL can affect both your page’s ranking, but also the user experience. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Less is always better Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Creativity takes courage Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.
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Does SEO make your site special?

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Include media on your website Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Instead of creating content, a lot of websites should be focused on cleaning content. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. The key to boosting visibility and SEO is staying active. Optimize all your images to gain new opportunities for search ranking. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Offer city-, service-, or product-specific specials Gaz Hall, an SEO Expert from the UK, said: "It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’." f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. You need to understand where you are now in order to accurately assess your future rankings. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Duplicate content checks As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Local Link Building A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Use it before it ceases to be an enabler of competitive advantage. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site.
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SEO idealism

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market.

Editorial Links

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand.

Write a 1000+ words article, forget 500

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? An important aspect of SEO is making your website easy for both users and search engine robots to understand. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!

Optimize your content around a topic, not around a single keyword

Gaz Hall, an SEO Expert from the UK, said: "Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor." A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Successful SEO requires a thorough understanding of the business itself. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation.

Competitive keywords

SEO is something that is constantly evolving and changing. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches?

Check Google Trends to see Search Volume Over Time

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.
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